Client Background
Łazienka Plus is a leading Polish e-commerce company focused on bathroom products. Operating primarily on Allegro — Poland's largest marketplace — they have built a strong reputation for quality bathroom accessories at competitive prices.
The Challenge
Competing in Allegro's highly price-sensitive bathroom category required a supplier who could deliver quality products at competitive FOB prices, with local warehousing to enable same-day dispatch. Previous suppliers couldn't match the price-quality balance needed.
Our Solution
Jell Group offered competitive FOB pricing on MDF and PP toilet seats, with stock held at the Łódź warehouse for same-day dispatch across Poland. Custom packaging with Polish-language instructions and Allegro-optimized product photography were included.
Partnership Timeline
Market Research
Identified Jell Group at Canton Fair, ordered samples
First Container
1,000 units of 5 best-selling MDF models
Category Leader
Became #1 in Allegro bathroom accessories
8,000+ Units/Year
Expanded to 20+ SKUs with seasonal collections
Products Used
Client Testimonial
"Jell Group has been instrumental in our success on Allegro. Their Poland warehouse in Łódź means we can offer same-day dispatch, which is critical for maintaining our top seller status. The quality of their MDF toilet seats is outstanding for the price point, and their team understands the Eastern European market. We started with 1,000 units and now order 8,000+ annually. The seasonal collections they help us design keep our listings fresh and competitive."
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